Ask AI what your business does and you get a readout of what the internet actually says about you. The answer comes back wrong in four different ways, and each one points at something different. Here is how to read yours and what to change first.
Sixty two percent of AI citations never say your name. Being quoted and being recommended are two different events, and only one of them sends you a reader. Here is what separates the women who get named from the ones who only get used.
Getting Cited by AI Isn’t the Same as Being Recommended Read More »
The answer to her question is free now, and that changed what your post is for. Answer her early, then spend the rest of the page on the judgment and experience nobody can hand her, because that second half is what decides whether she remembers you.
If AI Can Answer the Question, What Is the Blog Post For? Read More »
You do not need an ad network or big traffic to earn from your blog. This is the September money path in order: one offer, the right price, the road that brings a buyer in, and how to find the spot where she slips away.
How to Monetize a Blog Without Ads When Your Traffic Is Still Small Read More »
I paid $1,100 for an All-Access ticket after thirteen years of talking myself out of the flight. Here is what each ticket actually includes, the recordings detail almost nobody points out, and the deadline that matters more than the price countdown.
Is Social Media Marketing World Worth It When You Are Building on the Side? Read More »
You can rank a useful post and collect traffic for years while making almost nothing from it. A blog post that converts is built differently from the title down. This covers what changes in the title, the middle, the ask and the last paragraph, and what a page built only to be read quietly costs you.
Most People Build Pages to Be Read, Not to Convert Read More »
Our senator’s office got us a private Capitol tour, last minute Bureau of Engraving and Printing tickets, and Senate gallery passes, and none of it cost a thing. Here is how a Capitol tour through your senator works, what we saw over three rainy days in DC, and what I would skip.
How to Get a Capitol Tour Through Your Senator’s Office Read More »
When you sell your own digital product, you keep the buyer instead of handing her to somebody else’s list. An affiliate sale pays once and ends. This covers what your first product should be, the three things you need to sell it, and how to route affiliate links so the lead stays yours.
Sell Your Own Digital Product Instead of Everyone Else’s Read More »
Trying not to sound salesy is what turns people sleazy. You soften the recommendation until it says nothing, slide the link in without explaining it, and avoid mentioning that you earn from it. All of that is less straightforward than saying outright what is behind the link and that you get paid.
A post can be well written, well ranked and completely incapable of selling. Whether it could sell was decided during keyword research, because a keyword either brings you a woman with a problem or a woman looking something up, and no call to action fixes the second one.