How I chose which of my night-shift posts went into The Nurse’s Voice, what I cut for the second edition, the story I still wish were in it, and how to sort your own posts into a book.
How to Organize Blog Posts Into a Book and Pick the Ones That Belong Read More »
Your blog may already hold a book. Here is how my night-shift posts became The Nurse’s Voice, and four questions that tell you whether your own posts are ready to become one.
Can I Turn My Blog Into a Book? How to Tell If Your Posts Are Ready Read More »
Being found puts you in the conversation. Being recommended puts you in the decision. The whole path from one to the other, and the step almost nobody takes.
Being Found Was Never the Goal: How to Build a Blog That Gets Chosen Read More »
She gets to the part of the page where the proof is supposed to go, and she has nothing to put there. Every piece of advice says ask your clients. She does not have clients, which is the entire reason she is looking.
No Testimonials Yet? What to Put on Your Page Instead Read More »
The thing that stops most women is one sentence they say before they ever open a blank page. You do not have to be the expert. You have to be one step in front of her, with the notes from when you were where she is.
Blogging Without Being an Expert: What Actually Makes a Reader Believe You Read More »
Our family trip to Texas for my son’s wedding had a courthouse ceremony, a Michelin-recommended dinner, vows at sunset on a ranch, and real hotel numbers, including the stay that saved us money and the one that came out even.
How We Spent Less on the Hotel and More on the Memories in Texas Read More »
Say what your blog is about out loud and count the ands. Two or more and you have a niche too broad to sell from. The fix is not cutting your topics, and it does not cost you a single thing you have already published.
Is Your Niche Too Broad? Here Is How to Tell, and What It Is Costing You Read More »
You have posts bringing people in that have never made you a dollar, and every piece of advice about it is written for rankings. An SEO refresh fixes the entrance. The problem is the exit. Here is what to change first, on which post, and in what order.
Ask AI what your business does and you get a readout of what the internet actually says about you. The answer comes back wrong in four different ways, and each one points at something different. Here is how to read yours and what to change first.
Sixty two percent of AI citations never say your name. Being quoted and being recommended are two different events, and only one of them sends you a reader. Here is what separates the women who get named from the ones who only get used.
Getting Cited by AI Isn’t the Same as Being Recommended Read More »