You can rank a useful post and collect traffic for years while making almost nothing from it. A blog post that converts is built differently from the title down. This covers what changes in the title, the middle, the ask and the last paragraph, and what a page built only to be read quietly costs you.
Most People Build Pages to Be Read, Not to Convert Read More »
Our senator’s office got us a private Capitol tour, last minute Bureau of Engraving and Printing tickets, and Senate gallery passes, and none of it cost a thing. Here is how a Capitol tour through your senator works, what we saw over three rainy days in DC, and what I would skip.
How to Get a Capitol Tour Through Your Senator’s Office Read More »
When you sell your own digital product, you keep the buyer instead of handing her to somebody else’s list. An affiliate sale pays once and ends. This covers what your first product should be, the three things you need to sell it, and how to route affiliate links so the lead stays yours.
Sell Your Own Digital Product Instead of Everyone Else’s Read More »
Trying not to sound salesy is what turns people sleazy. You soften the recommendation until it says nothing, slide the link in without explaining it, and avoid mentioning that you earn from it. All of that is less straightforward than saying outright what is behind the link and that you get paid.
A post can be well written, well ranked and completely incapable of selling. Whether it could sell was decided during keyword research, because a keyword either brings you a woman with a problem or a woman looking something up, and no call to action fixes the second one.
Every page about this says to put your signup at the end, because anyone who reads that far must have liked the post. The scroll data says most readers never get there. Where the form goes, why the bottom fails, and how to find the right spot on your own post in ten minutes.
The low ticket vs high ticket question gets answered from the buyer’s side everywhere you look. The answer that changes your week is what each price obligates you to after she pays, and why the rung most people skip is the one that makes the larger offer sellable at all.
The Price You Charge Is Also Your Job Description Read More »
Deciding what to sell on your blog is harder when you have four ideas than when you have none. The course you keep outlining, the templates people ask for, the coaching you did once for a friend, the thing you almost built last spring. Every one of them could work, which is the problem, because
Blog traffic but no sales is not a traffic problem. Somewhere between the post she reads and the thing she could buy, you lose her, and on most sites it is only happening in one place. Six spots to check before you change anything.
You Have a Leak: Why You Are Getting Leads and No Sales Read More »
The writing was never the whole job. A blog that gets found runs on a stack of layers beneath the words, and this is the full path, told as one walk from the ground up.
The Full Tech Stack Behind a Blog That Actually Gets Found Read More »