You have been posting on Facebook every day but no one is liking your post even though you are liking their post. You are seeing all of your friend’s posts and you feel like a ghost. What is going on?
Facebook is in control
Facebook is watching you. They know your routine better than you do. If you are a scroller and not someone who takes the time to interact and be “social”. You get penalized.
Yep – Not quite like the Facebook jail where you can’t post or reply to messages but your page is not shown as much and well… no one will be liking and be commenting on your post.
Another tip… if you are running down your page and liking post thinking you are doing a good job at being social. The Facebook algorithms know how long a post is by the word count. If you land on a post that takes a few seconds to read and you click like to fast it looks at you like you are a bot or a spammer especially if you do this with several stories in a row.
Facebook lowers the viewing of your page.
That sucks, doesn’t it?
Facebook is meant to be a social place where you chat and talk to people. Sharing pictures and interacting instead of being a creeper scrolling with no likes or comments.
Stalkers go to jail!
Facebook is not a billboard that sells your products all day. If you aren’t getting any attention using that method. STOP! Re-think what you are doing and let’s learn how to make people want your product and ASK you more questions.
It is counter intuitive to what you think you are supposed to do and I know sounds weird. Stop posting your products, and start building connections without trying to get to someone’s visa card in the back of your mind.
Fun stuff happens when you act human and connect.
How to become friends with Facebook’s algorithms
Play nicely on the playground. Share the love by commenting and giving feedback on the post. Instead of just using the like button use the cute emoticons.
Your comments don’t have to be long and drawn out but play well with others or sit in the corner.
I have had post on Facebook that were silly but fun and gotten hundreds of comments, likes. That is playing nicely with Facebook.
The Facebook algorithm is a beast in its own cage. About the time you think you have insights figured out it will shift. What it comes down to is posting a quality post with high value that gets people’s attention.
Quality content is key
- Share blog post (like this one) on your wall,
- Use the share button to share someone else’s post so they get credit and you shared nicely.
- Don’t be like Sammy and be Spammy or use click bait. Meaning they have to go to your page and click like or jump through hoops to get the content. That worked for a while but it’s over.
- Stop posting your products in every post – actually, stop posting your products. Wal-Mart does that, and the dollar store. You don’t need to look like an advertisement agent. Be real. Post that stuff in a group designed for that.
- Create a curious post that makes people ask questions but are written in a conversation. Posting pictures of your shake that you have for breakfast is ok if you are telling me a story. Leave the comment out about the shake all together. Someone will ask what is in it. Simply reply – “I will message you my super duper top secret recipe – it is yum-o-lious”. Watch what happens.
- Bring your personality to your page. I am snarky and post it on my page in my post. People like to see real (the same reason they like reality tv)
Good Facebook Practices
- Make sure your Facebook profile is complete. NO sales – tell me about you and who you serve. Do not list your company name or products.
- Post pictures and videos it grabs people’s attention. (The color post on Facebook drive me nuts and I ignore them)
- Tag people you are sharing their post, or a page that is mentioned in the comment. DO NOT tag people who are not in the post, or add them in a comment where they can’t remove the tag.
- If you are using video on your Facebook page they reach the top of Facebook feed faster than text post with out pictures. Tell people ahead of time when you are going to go live and increase your followers who will watch and share.
Now you know a little more about Facebook and how it’s mood changes faster than your own. Start sharing, and chatting it up in your feed.
Start a conversation, be engaging, post pictures, be curious and fun, jump on hot topics to be cross viewed in other audience if it is relevant to your niche.
If we aren’t friends on Facebook, don’t you think we should be?
Yep – I do. Click here to add me as a friend – THEN – send me a message and tell me, hello and you found me because of my blog. That makes me super happy. I don’t add anyone that won’t say hello back in a message. Just a good rule of thumb because I won’t let someone in my house if they will not talk to me at the front door either.
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Hi, Angela. I appreciate the discussion about Facebook’s algorithm. I know it’s constantly changing, and a periodic update about the latest iteration is helpful.
yes – it is always something to stay on top of
Great tips thank you, thank you Jo for sharing!
Thank you for the great tips!
Thank you! Very helpful!
Good to know
Glad you enjoyed it
🙂 welcome
Thank you! Time to get down to some serious business 🙂
This was good information. Thank you for your honesty.
glad you enjoyed it!
Great info. Thank you
Very interesting!
Guilty as charged. Before reading your article about Facebook and engagement I was one who scrolled, liked and moved on with an occasional share. Now, since implementing your tips and strategies above the engagement on my profile is astounding. Thank you for stepping up to the plate to help others on their journey to success on Facebook, too Angela.
Thanks for this information. I had no idea about this!
Thank you Angela. I found your information very helpful! After reading through your recommendations, I have to admit, I am guilty of doing a lot of the things I shouldn’t, and not doing a lot of the things I should. I am not sure if I am willing or ready to completely break from how I post, but I will take a more careful look at what I am posting, and how I am interacting on Facebook. I may have to follow your advice and completely change my approach. In my mind I have always intended to present value that would help people solve problems, and not just advertise products or services.
would love to hear what you change. Thanks for sharing with me
Thanks for sharing. I had no idea about any of this. Let’s see how this works for me
Awesome – let me know how it works for you
Thank you so much, that was very informative. I found you because I googled “why do people only like picture posts, are people really that lazy where no one reads anymore?” LOL its just so strange to me whenever I share or write something important or has a great message, hardly no one likes or comments but they will sure like pictures and superficial irrelevant mess all day everyday. When I scroll through the feed I do engage with people often and i read long posts and i hit like often, so not sure why its so dead on important life stuff but oh post of pic of me and hubby its clicked on all day. So sometimes I feel like all people care about nowadays is superficial, materialistic, hateful drama and nonsense. But I am going to try your suggestions. Thank you 😘Happy New Year
Hey Julie – I am glad it was helpful.
Yes I teach how to get more engagement in my group.
It take a little work but over time it is worth it.
853 friends – I post a Spotify playlist that I specifically created for people throwing parties – shared it with a great looking preview and… 0 interactions.. I don’t get. As for your article, I do use Facebook in a multi-faceted way but I’m still getting very low to no views.. Strange….
Yes I understand Chris – make sure you are engaging on other people’s post as well.
Hi Angela, thank you for the enlightenment. You are truly my “Angel.” 😊I was wondering recently what’s going on with my Facebook posts and not getting any more likes, so I ended up here. I reviewed my privacy settings and all were fine. I did not realize I was just liking and scrolling photos. Just like with others, I too am guilty. I got something to do now to change the unintentional habits. Thanks again for the insights.
Thank you Angela. I was guilty of many of the things you mentioned. After joining a marketing group I learn to do things differently. I am still not getting a whole bunch of likes but it is getting better. Your training is very educational. Thanks again for a wonderful training.
WE all do better when we know better. Good for you and thank you for dropping by
Wow, Miss Angela this algorrhythm (sp?) Thing is serious eh? I am somewhat gulity as charged posting #DesignArtsStudios every chance I get & in many cases ” crickets”! I feel so inadequate. But let me post my pic and many folks come out of the FB wood! Weird. HELP PLSE.?
Yes it is a big deal – you have to be “social” for the system to show you to other people.
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