Your website is your most valuable marketing asset. It is always selling, it never sleeps, it always tells your message. Most people will share your blog and blog post if is solves a problem they have.
There are 6 ways to make your blog your number #1 marketing tool
1. Responsive site meaning it is mobile friendly and has social sharing buttons for readers to use. The loading speed must be fast enough to keep them on your site, and google ranking.
2. SEO – Search engine optimization makes it readable by search engines. Yoast plugin for a WordPress blog. Optimize your images and add keywords to the title and descriptions. Use links in your post to your other sites and blog pages ing your blog.
3. Make it social. I have come across some blog articles that I enjoyed and wanted to share it with my readers … but… there were no share buttons on the page. It means you missed your content being shared, possibly gaining a new lead, and disappointed the person reading on your site. I use Shareaholic.
4. Is the design attractive enough to catch someone’s attention? It doesn’t have to be fancy but it needs to look appealing to the eye.
5. Are you consistent? When blogging with a value it has to be updated often. You may not blog daily but it must be on a routine schedule.
“In 2016, 67% more leads will be generated
by companies with an active blog.”
(via Top Rank Marketing)
Pretty amazing, right?
6. By publishing relevant content
- Increases website traffic.
- Builds authority.
- Improves conversion rates and increases leads.
- Engages users.
Your website is the perfect business partner, it is the best salesperson and can handle more task than any human sales person could do. Your website is your value,first impression, it’s your store-front that never hangs a closed sign in the window.
Blogging has been–and continues to be–a powerhouse platform for sharing your message.
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