Have you ever heard someone talk about something to eat, and all of a sudden, you were craving whatever it was?
Today, I listened to a young lady talk about a Krispy Kreme donut she had for breakfast for a solid 5 minutes. I was all ears because I like the plain glazed ones, and I love the cream-filled ones too.
There is simply nothing better than a Krispy Kreme doughnut fresh from the fryer, having just made its way through that curtain of sweet glaze. And you know that when the Hot Light is on, that’s precisely what you’re going to get. A hot and ready donut.
Can you see that big red sign?
I didn’t have a donut on my to-do list today. (and I didn’t get one) I drove by a store and never gave it a 2nd glance until this young lady started talking about the hot and ready red light, and everyone within earshot smiled. We knew what she was referring to.
Once you cave in and take the detour
When you start to eat it, do you like it?
Does it taste good?
Is it as good as you thought it was going to be?
Or was the expectation of the donut the best part?
If you keep eating it, when does it stop tasting good?
Will you wait until you get home to eat it or dive right in as you pull away from the drive-up window? One always disappears in the parking lot.
If you pass on the donut, are you thinking about it hours later, or do you forget about it? Does it even cross your mind again?
When I got home, it was part of the afternoon conversation, and it made me laugh. The young lady ate the donut, and I am talking about it 4 hours later.
This is what we do when we use social media for our business. We paint the picture. We share the journey that makes people lean in to see what we are up to. Rarely do you have to show the product.
Then we can help people in an area they are struggling in by telling stories, we become credible people! Our social posts are aimed to teach the ‘why,’ ‘what,’ and ‘how’ of something.
Sharing simple tips, our results or customer results, small and big wins all help boost your authority!
Your social media post could be a tip within your industry (hair, makeup, skincare essential oil tip). It could be addressing an objection you hear within your network. It could be about a misconception about your customer VIP program or a misperception about what it means to be a rep within your company.
Everything you post, everything you talk about, doesn’t have to be about your products.
Conversational sales are straightforward; start a conversation. Talk about the donuts.
Don’t try to sell something in a new customer relationship. Many new (and old) people in the network marketing space think that the best way to cultivate a prospect or sales lead is to start a sales pitch.
1 A Sales pitch is a description of your offering and its benefits.
2 An attempt to get the customer to either buy immediately or agree to an appointment. (The close) Sales pitches almost always fail because they overwhelm the prospect with information and then demand a commitment.
A sales pitch will always result in the prospect deleting the email, walking away, or hanging up the phone.
Building the relationship results in people coming back to you when they have had time to think or when you have another conversation. When you engage in a real conversation in the process, you will exchange emails and provide the information they may be looking for.
Focus on creating a two-way dialogue rather than just making a pitch. Design the approach to engage people in a natural conversation the kind you might have with a friendly person. This lets both parties decide whether it’s worth their time to pursue the conversation further.
During your conversation, you can generally tell if that is someone you would want to have conversation #2 with. If not… no harm done.
This could be the next day, or it could be the following week or next month.
You have heard network marketing is a numbers game.
This is why.
It takes time to build a connection. If you are constantly filling the funnel with new conversations, you will see this begins to work without pressure, without hammering your products down someone’s throat.
It gets easy.
Take pushy, overwhelming conversations off the table. You will be happier and so will the people you talk to.
Tomorrow I will be sending out one of the coolest HOLIDAY SECRETS workbooks you need to get. It will help you – if you use it, of course.
In the meantime – check out the links page.