If you are building a business online, you have heard of Attraction Marketing. Attraction Marketing is a marketing strategy that ATTRACTS customers and clients to you who already want to buy what you have to offer.
Imagine if you had people reaching out to you asking for your product versus you looking for them. Imagine your Facebook inbox filled with eager people to talk to you and ask for your advice.
90% of the reason most marketers quit their business is that they run out of money or leads.
Branding you
It is a must that you brand yourself and not a company. People join people, not a bottle of a product or a company’s name. They are looking for someone to lean on, to be a leader. There was something about you they related to. Companies come and go; no matter how solid they are, you are the center of your business.
If you are branding a company instead of you, you will lose customers on social media because they will google the company you are posting about and find a negative post or article on google that tell them all the reasons they don’t need to join that company. They won’t need to ask you any questions because they have already made up their mind from the research they did on their own. Whether it is true or not, that is what they will believe.
Know your Audience
To build a business, you must know who you are talking to and what they need. It will be tough to speak to their needs if you don’t know their problems and why they seek help.
Attraction Marketing is about getting good at something your target audience wants, and then It’s about SERVING & IMPACTING your audience with consistent VALUE.
99% of the people trying to build a business are still told that home parties, family, signs on their car windows, passing out business cards, and talking to strangers at the mall is the only way to build a business. Don’t get me wrong, if you enjoy having people over to your house, setting up parties, and making you money, don’t stop. Do what is working.
Most of the time, people who have found my blog those things are not working, and they are looking for another way. I get it. I don’t have any desire to host a bunch of parties. If you told me I had to do this, I would fold up and close my business.
Create content that serves your audience
This content can be in the form of videos, Facebook posts, blog posts, Instagram pictures & stories… this content can be FREE PDF downloads, how-to infographics, cheat sheets, audios, interviews… ANYTHING. Content that provides solutions for the answer that would give your audience value.
The content can entertain or give an inside look at how you solved a problem they may face. Your content makes you become a professional problem solver.
Build a Relationship
Building a relationship with your audiences can be challenging if the trust factor has not been built. People have been sold to for so long, and in so many different ways, they want to know you aren’t going anywhere. Consistent and addressing their questions will gain trust, knowing you are giving them what they are looking for.
Create Multiple Streams of Income
It would be great if everyone we connected with wanted our company’s products. The reality is that it is rare, and depending on a stream of income will make it hard to reach the residual income level.
If McDonald’s only sold hamburgers and coke, they would not be able to serve the people who go there for the chicken nuggets or the french fries. They have more than one item on the menu to give variety, and the upscale “Do you want fries with that?” increases their sales. You can do the same thing.
It’s the same in your business to be able to provide variety. Most people who join a company are told to promote the business up front and only the company. However, most people in the company have no idea how to promote a business and get little to no results. If my prospect wasn’t interested in my business opportunity, which was 90% of everyone I exposed to the presentation, that was the end of the road!
Many ‘sideline’ members in my company come to me because they were referred to me or found me on Facebook or my blog. If I didn’t have another income stream to help them, the connection would be lost because we already share the same company.
Instead of losing 90% of the connection, I find out if they can generate leads for their primary company and make money. The top two issues business owners struggle with, and if they aren’t, they will struggle because everyone in business is looking for more leads and people to talk to.
This is how most marketers run their businesses. If the lead they connect with is not open to the opportunity, they most likely can use leads for their business or training for their business.
Start a blog
Creating content comes in many forms. Blogging is where I started because it was low-cost budgeting and the reach was much higher for me than having home parties (not that I had time or patience for those). Blogging is underestimated for the power that comes with it. Once a blog post out on the world wide web has to potential to reach areas of the market that I would never have been able to reach in person.
It is also always “on” and working even when I am doing something else for my business. It tells me stories, so I don’t have to, and it generates leads from years ago and still today.
A blog has many faces. It holds your story; it holds your sales pages; links to products and offers are a customer service guide; it gives a place for people to reach out and connect with you and see the social media platforms you are connected to. A blog is how you dominate your marketing and stand out from others in your industry. Why?
Because most people who claim to be in business are not going to do the work, it takes to stand out. They will walk around like robots repeating what their upline told them to do but not do anything to stand out and look a shade different.
I wish I had access to the tools I now earn in my business to shift how things were run from the beginning. Your blog will shift and grow with you. It doesn’t have to be pretty right now; i need consistent content for leads to be able to find you on the WWW.
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