Personal Branding and Marketing comes is lots of different options and you get to pick the one you enjoy doing the most and sometimes you need to do things that are outside your comfort zone to really step up the process of getting more eyeballs on your content.
Day three at the boot camp didn’t slow down with great speakers and more content to add to the to-do list. The best way to become an authority and attract perfect reps and customers are to out-teach your competition through free content. In the beginning that is hard to wrap your mind around when you started a business to make money and you have paid to gain more knowledge and then give it away for free. However, it does work.
Bob Heilig Virtual Upline
Bob is a 7-figure earner in the network marketing profession during his 10-year career as a representative. In less than a year, he’s built a million dollar training company that has helped tens of thousands of entrepreneurs all over the world in the areas of network marketing, personal branding, and online marketing.
Bob made some really good points when he said “What we fear is your greatest gift” The very thing that makes you shake in your shoes and you think it is not possible for you to do is the very thing you are designed to do. It “excitement jumping” around in your bones ready to share with the world.
Fact: If you are not creating content you do not exist on social media. People learn to love by reading your social post, seeing your pictures and getting a peek inside of who you are, watching videos you create even if they are three minutes tips. Most people struggle with not knowing what to say on video and feel like they have to be perfect. I am guilty of the same feelings but have jumped on a video right after a work out when I was far from perfect.
People like to hear from you and video (facebook live, Instagram) are super hot topics right now. The fastest way to get eyeballs on you at this moment is video. If you have read a book, do a live review of the book. The hot spots that you liked the most or didn’t like. Give your review.
If you have attended a live event do live video giving a peek inside the doors and let people follow your journey. Or you can do like I have for the last few days and shared ALL of my notes on my blog. You can video reading the notes. Always be teaching, sharing and encouraging.
Tanya Aliza Burnt out corporate slave
Tanya Aliza is a former burnt out corporate slave who finally escaped and now lives a life that most people dream of. Tanya got busy in the Networking Marketing Profession in 2009, took her Business online in 2010 and now wins almost every single recruiting or affiliate contest she enters.
Branding infrastructure positions you as the credible authority so that people take your seriously and you are running a real business and not a hobby. Online marketing mixed with off online marketing can build relationships with your prospects without you being present. It contributes to higher conversions with fewer objections.
If you are not blogging – it is a must that you start branding you with a blog. Don’t freak out – there are many ways to use a blog if you are not a writer or a video person. Stop of think of any person that you enjoy following, what is the first thing you do when you are wanting more information on that person? You google them or look them up on facebook. Your social content is wanted puts you in the front row of most of your competitors. [Learn more about blogging]
There are people who want to hear from you and are willing to give you their name, email and sometimes even their phone number to connect with you. Your blog is a lead generator, that is its purpose. The more content you provide the more people will learn from you and they want to see what you have to offer.
You are able to generate higher quality leads exposing your product and services at the same time. It turns the table from the old school of marketing where you reached out to leads and customers to them now reaching out to you.
What do you blog about?
- Personal experiences
- Other people’s stories from your point of view
- Teaching tips
- Sharing your notes from live events
- How to over come________
If you will notice I didn’t mention talking about your company. Your company is already well branded. Your job is to brand you so that your unique spin stands out as the expert to reach out to in your niche. Teach.
At the bottom of every single blog post, video, or facebook live have a call to action for their next step or they will click away and be gone. You are trying to keep people in your space, on your blog longer to help them find what they are looking for through you.
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Ray Higdon
If you’re sick ’n tired of being rejected…Of using less-than-effective marketing strategies and tactics that just keep you spinning in circles, making no progress…How to crush it in your company?
- Get more eyeballs on the presentation. One that you don’t have to do yourself can reach more people. A video and online presentation are duplicatable. If you are doing every presentation yourself. You are not building a business that can run without you already being there.
- Go for NO! The more no’s you get the higher the chance of a YES will be next
- Don’t be addicted to the outcome or to someone half committing.
- Get uncomfortable in your business.
Everything is hard in the beginning – the easiest motion is to take one step at a time. You must build a following, a list and generate leads that are looking for you and let people know you are out there. Otherwise, no one will get to see your goodness that you have to offer.
Be brave and share a video today here are some steps you can use to get started and use each and every time to crush the video.
- Intro: Hello my name is _________
- Question: Do you struggle with getting enough eyeballs on your content and want to know how I generate my own leads?
- Content: – tell them how to generate their own leads using a method that you use and it works
- Call to Action: If you liked today’s tip go to [Blog Page] to get a free ebook, PPT, Audio or whatever you are giving away to learn tips like this one today. I will see you over there.
You must have a ‘hook’ to raise their eyebrows, a pain point that gets their attention and content get them curious with a call to action to close the deal.
I hope you have enjoyed my notes from the Personal Branding and Marketing Bootcamp event. #PBMB2017 Feel free to share them.
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If you’ve been trying to “get your name out there,” publishing content on your website, and doing all the things “they” have told you to do… but you’re still not getting the kind of attention, respect, and income you desire… then you need to drop whatever it is you’re doing right now and watch “7 Online Business Secrets to Get More Leads, Sales, Sign-Ups, Clients, Cashflow“ and how to Magically Make Money from Every Prospect You Talk To even if nobody knows who you are right now. Build a following and how to get started fast!
Angela Brooks is a retired nurse after working in mental health for 25 1/2 years. She built her 6-figure business part-time on her lunch break. Now she helps entrepreneurs use social media and a blog to build a wildly successful sexy business online.
We all have a message to share with the world – let’s get started! If you got value out of this post use the social buttons to share it to the world for them to see. Leave me a comment. I enjoy reading your insight to the blog post.
Angela Brooks Author
Email: Contact Angela
Blog: Part-Time Business
Facebook Page: AngelaBrooksBiz
Twitter: @angelabrooks
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My Personal Notes from the Personal Branding and Marketing Bootcamp
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