When you get to know someone, there’s a lot of discovery involved.
You find out about each other – and you look and listen for points of connection.
The same thing is true in social media marketing. There’s a period of getting to know one another. And the thought of trying to market to someone without taking the time to know them is just awful, in my book. It’s like being at that same party and meeting someone who just wants to talk about themselves and how great they are.
You’ve met “that person” at least once, I’m sure.
But do you want to be that person?
Of course not!
But when you connect with someone on social media and immediately bombard them with a link to your hot sale or new product or whatever, that’s exactly what you’re doing!
You can (and should) watch what people are talking about to get to know their likes and dislikes. However, there’s an better way you can get the big picture about the people who have liked your brand and others who are likely to be interested in your products or services.