How LinkedIn Transformed My Business and Social Media Strategy

I’ve been publishing content online for 16 years, but I’ll be honest—I didn’t take LinkedIn seriously until 2020.

That year, I took a class with Judi Fox, and let me tell you, it completely shifted how I look at this platform.

I went all in.

  • I started posting consistently, often daily.
  • I stopped overthinking and wrote how I talk—unedited and real.
  • I shared everything: what’s working, what flopped, and what’s next.
  • Instead of creating for perfection, I documented life behind the scenes.

Here’s the thing: I started from zero. Nobody knew me here, and no one supported me. People scoffed when I mentioned LinkedIn, claiming it wasn’t worth their time.

Even now, I get people asking about LinkedIn, saying they “need to get on it,” but here’s the truth—they’ll post occasionally, lose momentum, and then complain that it doesn’t work.

It’s not that LinkedIn doesn’t work. It’s that they didn’t work on LinkedIn.

If that’s you, it’s okay to start where you are. I’ve been there. But let me tell you, consistency is the key.

Show up, share your story, engage with others, and keep at it. If you treat this platform seriously, it can give back more than you imagine.

I’ve learned so much from some amazing people on this platform: Jasmin Alic, Lara Acosta, Kevin Turner, Isaac Anderson, and Jeff Young (the LinkedIn Guru).

Each one has taught me something valuable about LinkedIn growth, updates, and building authentic connections. And the best part?

They respond to your comments and DMs—they genuinely engage.

If you’re wondering how to take that first step or feel like you’ve stalled out, let’s change that. Check out LinkedIn’s Pulse for trends and inspiration, and start showing up in ways that count.

Your story deserves to be seen. LinkedIn might be the platform to help you tell it.

Are you posting on LinkedIn this week?

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