Hi, It’s Angela; in our journey to create more impactful content, the essence lies not in constant creation but in capturing the spirit of our daily lives. Echoing Gary Vaynerchuk’s wisdom, it’s about documenting rather than creating from scratch.
Imagine integrating the simplicity of your daily routine, from those brief, vibrant moments at events to the insightful snippets when you’re sharing your knowledge on stage. It’s about the behind-the-scenes, the unfiltered you.
I’ve embraced this philosophy, often capturing short, spontaneous clips throughout my day. Whether it’s the hustle of business life, the buzz of events, or those candid, off-stage moments, I cherish the pieces of my day.
Even if I’m unsure how to use them, I’ve learned to keep those clips close. Sometimes, a piece of music, a line from a movie, or an overheard conversation sparks that perfect idea to bring your footage to life. And remember, only some pieces of content need to hit the mark.
If they don’t resonate, they simply drift away unnoticed. The key is to enjoy the process, free from nervousness. Creating content is always a journey worth embarking on, filled with learning and growth.
Navigating the world of social media can feel like trying to decipher an ancient code. Each platform has its own set of rules, psychology, and success formulas. I learned this the hard way. Ignoring these unwritten laws can mean fading into digital obscurity.
That’s a lesson I knew all too well, and it led me to dedicate 2020 to mastering LinkedIn, a platform teeming with untapped potential. With 5,000 connections and regular posts, I was no stranger to LinkedIn.
My posts garnered modest attention, occasionally breaking into the thousands of views, which always felt like a little victory. But it was when I committed to truly understanding LinkedIn’s unique environment, I saw real change.
Every post became an experiment, every day a lesson, until one day, everything clicked. I devised a specific regimen for LinkedIn, fine-tuning my feed to showcase only the most relevant content, implementing a trigger formula in my posts, and fostering meaningful relationships that elevated my presence.
By leveraging LinkedIn’s myriad tools and hacks, I transformed my modest network into a powerhouse of engagement, reaching hundreds of thousands weekly. This wasn’t just growth but a revolution in my digital presence.
I want to discuss the real impact of our social media efforts and the platforms we invest our time in. There’s a common misconception, even among industry leaders, about the effectiveness of specific platforms.
Just this week, I was told that LinkedIn was, in essence, a futile effort for accurate results. But my experience tells a different story I’m eager to share.
Consider the contrast: A recent post of mine on Facebook took off, amassing over 2,500 likes, 138 comments, and 88 shares—an impressive feat by any standard.
Yet, despite this viral success, it translated into zero tangible outcomes for me: no leads, no business opportunities, nothing.
Now, let’s talk about LinkedIn. On this platform, I average 758 profile views per day. I was recently honored with the title of “Top Social Media Voice,” a recognition that speaks volumes about the value of my contributions.
More importantly, I received seven applications through LinkedIn to work with me in just one week. This isn’t just about visibility; it’s about meaningful engagement that leads to real opportunities. So, I encourage you to embrace this mindset.
See your world as an endless source of inspiration, and remember, every day is an opportunity to capture something magical.
Pick up “The Pulse of LinkedIn” if you’re ready to take your content creation to the next level with a strategy that feels as authentic as our conversations.
Together, we can uncover the unique stories you have to tell and how to share them in a way that feels true to you. And, if you’re looking to make a real impact in your professional life, join me on LinkedIn.
Let’s connect, engage, and grow together in a space that values and fosters professional success. XOXO Let’s Sparkle. A.B.
P.S. Follow Angela Brooks on LinkedIn and Facebook to stay updated on my journey from a retired nurse to a LinkedIn Top Voice.
Dive into a world where wisdom-driven advice meets the power of social media.
P.S. Fill out an application to work with me and see if we are a match for a business that wants to build an empire (no matter what size that looks like to you). Or maybe you want to be a customer and have clarity, concentration, stress reduction, and happiness.
Either way, let me know how I can serve you the best.