Get to know your fans and followers

by Angela Brooks

When you meet someone at a party, what are usually the first areas of conversation?

Usually you talk about your jobs, or maybe you comment on current events in sports or something that the other is wearing, or a great serving piece that looks like one you just saw in the new Pottery Barn catalog, or whatever.

You get the point – when you get to know someone, there’s a lot of discovery involved. You find out about each other.

The same thing is true in social media marketing. There’s a period of getting to know one another. And the thought of trying to market to someone without taking the time to know them is just awful, in my book.

It’s like being at that same party and meeting someone – except all they want to do is talk about themselves and how great they are.

You’ve met “that person” at least once, I’m sure.

But do you want to be that person?

I’m guessing you just answered with a loud no. (If you didn’t, I still sure hope you don’t want to be that person!)

But when you connect with someone on social media and immediately bombard them with a link to your hot sale or new product or whatever, that’s exactly what you’re doing!

You can (and should) watch what people are talking about to gather information about them, but there’s an additional way you can get the big picture about the people who have liked your brand and others who are likely to be interested in your products or services

If you found this post to be interesting – I have a three day mini series of what you will find inside the business incubator. Come on over and get it for free for the next three days. I am going to drop all the goodies on what I use in my business every day – I am not holding any punches back. Click here for the 3 day mini series to come to your email box  free

Angela Brooks is a retired nurse after 25 years in mental health. She used her lunch breaks to build her business part time on the night shift. Her car became a mobile university as she listened to business training, coaching calls on CD and phone webinars. She blogged while she was at her sons' baseball practices.

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