If you have thin skin and you are running a coupon business this post may piss you off. I want to talk real to you for a few minutes if you can get past the real talk and hear what I am saying you will understand where this post is coming from.
Every single week someone asks what I use for different parts of my business. I always reply with the product or system I am using. The very next question is “It is free”. Seriously – if you think you can build a 5-figure, 6-figure empire on ‘free’ you are living on a fantasy island all alone.
On my resource page, I have listed the software and tools I use as simple as you can get to build a business. Some of those tools are free, but most I have moved to the pro version of the account.
In the beginning of building my business, I used free tools as much as possible. There came a time I had to upgrade as you will too. I see so many business owners trying to cut coupons to build their business and it will only work for a while but keep this in mind.
If you are always building from coupon status you will also draw to you coupon cutter builders. You draw to you what you put out to the world. I can hear you grumbling now. “If I had your paychecks I could upgrade too.” I didn’t start out that way nor did I start out with a well-padded savings account. I started growing when I stepped out on faith that I would put into action what I learned. I also use my business income to build my business not to live on in the beginning.
When people say they don’t have any money to build a business, most of them mean they are not using their business income to put back into the business. They want to increase their style of living before it is time.
You need systems, tools, business training, and supplies. Without it, you are going to grow stagnant very quickly. I talk about all that inside the Top 5 ways to stand out in your business and market you and your business. Once you log in I talk to you for 15 mins that will help you regardless if you finish the training. Log in and Listen here.
I coached a student who was spending $500 and up to coach with me each month who were not putting anything into action after our calls. Then would want to cry and complain the coaching sessions didn’t work. The fact was they were not using what was given to them and choose to stay in coupon cutting mode.
Is business hard? Yes
Does it take the time to build? Yes
Do you need tools and systems to make it work? Yes
Are they free? Not all of them you will need
6 Reasons Why Discounting is Destroying Your Sales
1. Lack of Confidence
When you’re offering a discount on your product, what is that saying to your prospect? It’s saying that you don’t believe enough in what you’re selling that you think you can sell it for the standard price.
When you offer a discount, whether it’s the first engagement or the fifth engagement, there’s no going back. As soon as you lower your price, your customer will expect to see the same thing next time
Most people judge a product by the price, as a sales person you show the value of the product version the discount. The discount is a bonus for someone who will buy at the original price.
4. Doubt in your product
When you are talking about your products with hesitation or doubt, the customer picks it up. The conversation should not be around the cost of the product but the value. Always steer away from the cost and focus on what it does.
5. Know your audience
Not everyone is your customer. The last thing you want to do is work with people you dread talking too. Some people are just not your clients. It is ok to walk away from those people who are looking for free samples, free products, discounts, and shortcuts. Stand your ground in the value that you have to offer.
6. Say No
You have to power to say no to a customer just like they have the power to say no to you. Just because they ask for your product doesn’t mean you have to sell it to them. Discounting your business can create a negative impact that is more painful that generating the new customer. Know your customers, stand firm in confidence, provide value in your product, and say no when the conversations is around the dollar sign. Someone who has always paid less than $10 for a shirt is not going to spend $35 with you. Find your circle.
Learn to stand out in your business, if you have not signed up at least people in your business you let me show you how to make your business fun without the coupon. Click here
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