When people go to social media to market their business it becomes more of a spam fest than a social connection. Some people will never learn and continue to do what doesn’t work and get frustrated and quit or they will keep talking to the same three people who have not made a purchase in the last 12 months and wonder why they feel stuck.
If you are just starting out all of the new business stuff can be overwhelming and you and feel like a squirrel running from one thing to the other getting no results. The 7 Steps to An Effective Social Media Marketing Strategy will help you with a focus versus winging it to build a business.
Vision and Goals
If you approach social media scatter brained without a vision of what you are using it for your results will be low. The purpose of using social media is to generate relationships that can be potential clients down the road.
Somewhere in the building process, you have to lead them to a list off of facebook to stay in touch with them and to allow them to learn more about you. The process has to be strong enough that it will push you past the days when you don’t feel like it but you do the work anyway
Who is your target market and how can you solve their problem
The key to marketing is delivering the right message to the right people. Marketing is less about selling and more about problem-solving. If you are walking around holding your products in your hand looking like a billboard you are not talking to people who need your products but hoping and wishing for someone to talk to you.
Know the features of your products and focus on those. As you listen to people who have the problem your product will help those are the people who will listen to your message.
Your product features are the benefits you offer. Benefits sell because someone needs it. You can’t sell Tylenol to someone who doesn’t have pain.
Benefits of business training
If you are like so many new marketers who have started a business but have not taken the time to gain new skills to go along with the journey. You are struggling.
If you want to build a business and make money you have to attract the right leads to you without those two things you are going to find yourself running around like a squirrel looking at everything that says it is easy.
Get Clear on who is to buy your products
Define Your Audience & The Solution To Their Problems
Determine Your Vision & Goals
Choose the Social Media Channel(s) You Want to Leverage
Create a Social Media Content Strategy
Set Up a Workflow To Get Things Done
Measure & Track Your Results
Engage, Convert, Maintain, & GROW!
Read this blog post: Create a Powerful Social Media Marketing Strategy in 7 Easy Steps
What is your plan for social media?
Learn how to use social media, increase retention, attract more raving fans, promote events, and more by seeing what’s working right now in the fastest growing organizations in Network Marketing learn to market like the masters
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