Direct Selling is simply selling a product to consumer away from a fixed retail location. Also known as peddling, the oldest form of selling. It includes but not limited to home parties, setting up booths, cold calling, door to door selling, talking to strangers, friends and family and much more. Most people cringe when they see a sales person walking their way.
The only way to make a business is to sell your services or your products. The problem always seems to be getting the message out to others. In today’s world with the internet and social media, the world of marketing has changed from how it used to be.
Do you know your message? Do you understand your purpose that you want to share with others? I was guilty of trying to write on my blog about things that I was not passionate about. Some days felt like pulling teeth – It would take 3-4 hours to write a blog post. That was my first clue I was not aligned with my own passions. I could not hear what my niche market wanted. I heard crickets….
I decided I needed someone who could be a direct model of what I wanted to do with my business…someone who had already cleared the path in the marketing jungle. I needed a business coach, someone who could steer me in the right direction. I joined a community of people who were growing a business and building as a team.
A direct model is someone who has been there, tested the market and could combine services of teaching how to and creating accountability. Someone who could see the big picture, which I could not yet see. Most people quit in direct sales because of lack of accountability, and compliance due to not knowing the next step.
What I have found from building a strong community, is it provides accountability, support, guidance, education and encouragement. In direct sales the more a new distributor understands the next step – the more likely they will take that step. A community provides instructions and answers why they need a blog, or how to use social media to market their services. Most new distributors will do what you expect of them- if you do not expect them to do very well, they won’t.
Believe in the possibilities
It is hard to see the big picture of what business can bring to the table from the small place we are in at the moment. People have in the past always believed when entering the business they had to become another person. In all the years of working in mental health trying to live in two worlds has never worked for anyone I have taken care of – actually believing you are two people ended with diagnoses.
The most powerful marketing skill you have is being who you are. YOU are the one attraction that people see first. You could have the most awesome product in the world but if people cannot relate to you they will not purchase anything you have.
As a nurse, I begin sharing stories of the people I have met over the last 23 years as a mental health nurse. In the beginning, I could not see the big picture but the direct model coach I hired could. In my mind at the time, I was just telling stories about my life – which I could not see why anyone would want to know about my job history, even though it was far from boring.
As I began speaking about the things I had experienced as a nurse and mentioned how I used my essential oils for business and how it affected those around me without selling them, Business began to change. Other nurses and readers began commenting on my blog asking how they could try the featured oil in the blog post.
Your story is a very powerful key to your business. When you bring yourself as you are into your business – you speak about things that you already know and are an expert in. People know if what you’re sharing is real or if you just want to sell them. When other nurses and health care workers read my stories – they were relieved to know someone else understood what they were going through. They could relate to me from the struggles I have found as a nurse. When I mentioned the peace and calming working for a patient simply because I was wearing it on my own wrist for my own peace and calming they could relate to that feeling.
Listen to what your readers are saying to you – they are giving you data to follow in the comments they make on your blog post. When you write about the things they mention – you are now speaking their language.
Becoming a direct sales distributor is more than ordering a box of product that arrives in the mail. It is the beginning of financial security, turning dreams into a lifestyle, serving people who have needs that only your encouragement can give them. When I began my community I could not see the power that it would have in supporting teaching and guiding a team of willing new business partners. It is more than just support – it is public knowledge to reinforce success.
The most important thing I have learned is there are people out there who need what I have – I am doing them a disservice if I do not provide that for them. Someone is waiting on my success to give them enough courage to start working on their own. It is not about you anymore, it is about those waiting for you to show up.
Angela was voted 110th Leading Moms in Business. She is setting a model of how to build relationships online, through social media, blogging, and email. She was also named #22 in the 2012 Top 50 Blogs Check out the website at www.angelabrook.com